UStory: Winnie Cooper Boutique

Have the right dress and you can rule the world — or at least that’s what my girlfriend tells me whenever she shops for clothes. But her sentiment is shared by many, from those in their early teens to those in their sunset years. Fashion speaks to all of us. And Winnie Cooper Boutique is making waves mid-conversation.

Winnie Cooper Boutique

From Corporate to Culottes

Sandy O’Kane, owner of Winnie Cooper Boutique, used to spend her days in the corporate world before being bit by the entrepreneurial bug. The transition to the retail space has had its challenges but she slowly eased into her new role.

Today, Sandy’s Chicago-based boutique has gained quite the following since its 2017 opening. They now have a team of fashionistas helping customers discover their style and pair them with the ideal pieces to add to their collection. The wardrobes are suited for everyday use or for those occasions when something ordinary just won’t cut it.

Everything you’ll need for a great night out

The Perfect Outfit

Winnie Cooper Boutique prides itself on providing customers the best outfits that suit their needs. As Sandy explains:

Head to their store and you’ll find dresses, tops, pants, jeans, shoes, handbags, and jewelry. They promote independent brands and designer fashions from Chicago locals.

And should you need a second opinion, shop dog Mollie is more than happy to step in.

Say hello to Mollie, Winnie Cooper Boutique’s shop dog.

RTW: Ready to Win

In the clothing retail space, you’ll find lots of competition — almost too much if you’d ask me. That’s why it’s important for companies to stand their ground and distinguish yourself from other boutiques.

True to her word, Sandy made her mark with their handmade leather earrings. They do make excellent gifts for friends or for yourself.

Earrings to match your cute outfit

On top of classy product offerings, Winnie Cooper has also partnered with local stylists to distribute and push the brand further.

Fashionably Late

Winnie Cooper Boutique now enjoys a great reputation as backed by the feedback they’ve received from their fashion-savvy clientele. But the company was not immune to dilemmas. Success came in much later than hoped. Sandy had one hurdle she needed to overcome: inventory management.

Through hard work and determination, Sandy was able to bounce back. In fact, she had hit a big milestone. From being a one-woman shop working 7 days a week, she had finally started hiring employees to help with the workload.

The perfect outfit awaits

And to fellow entrepreneurs who are losing their way, Sandy has this to say:

The Power of Marketing

You can always count on marketing to get the word out. The team behind Winnie Cooper Boutique knows this well. They have used hang tags and stickers to connect with customers and make it known what the brand is all about.

Winnie Cooper Boutique Hang Tags

UPrinting was able to provide all the materials she needed to get the job done.

Get custom hang tags and stickers for your store.

Winnie Cooper Boutique is located at 2013 West Roscoe Street, Chicago, IL 60618.

Find the boutique on social media as well:

Facebook – @winniecooperboutique
Twitter – @winnieboutique
Instagram – winniecooperboutique

How does UPrinting help your business? Tell us your story! Email us at blog@uprinting.com