Liz’s Letters Quantity 2, Factor 3: Packaging is Far and wide

How the
packaging world is infiltrating my mind.

Dear Packaging Enthusiasts,

Packaging
is all around us; almost everything we buy is packaged to some extent. I used
to only notice certain packaging elements, the colors, the feel, the imagery
and sometimes catchy descriptions but something is happening to me… I am
noticing more. Last week I was drinking a can of Coke Zero, which is a normal occurrence
for me, but then I noticed something about the can that was un-normal for me.
What caught my eye on the can was along the side of the barcode the word Rexam (www.rexam.com). Now a year ago, I
wouldn’t even know what that word means, but now I recognize it as one of the
largest consumer packaged goods company, and specifically, a large beverage can
maker.

I also
started noticing packager names on cartons of soup, on take–out containers and
candy wrappers. And of course I am ever more observing new packages, imagery
and eco-friendly containers as I shop, dine out and research the packaging
world.
Funny how
this job is spilling over into my daily life. This could be the first symptom
in the future diagnosis of a well-versed packaging editor!

I feel good
about this new heightened packaging awareness, but it leads me to ask, what’s
next? Will I soon be developing packaging prototypes in my basement? Only time
will tell…

Sincerely,

Liz Cuneo