Learn how to Create Viral-Worthy TikTok Unboxing Movies for Your Trade

With over 1.4 billion monthly active users recorded in 2022, it’s no wonder that brands big and small are flocking to TikTok. The short-form video platform rose to prominence during the height of the pandemic and has showed no signs of slowing down. In just a short amount of time, it has grown into a gold mine for individuals and businesses who want to grow their audience and their profits regardless of their niche.

For business owners, one content format that’s been proven effective and popular among consumers of any age, gender, and background is the unboxing video. In fact, the amount of time people have spent watching unboxing videos on their phones alone is the equivalent of watching “Love Actually” more than 20 million times – that’s a 135-minute film in case you haven’t seen it.

If that sounds like something you want to try out for your own business, you are in the right place. We gathered expert tips from all over the Internet to help you create viral-worthy unboxing videos on TikTok

Unboxing Video Tips From the Experts

1. According to Archrival analyst Julia Peterson, creators and business owners should aim to make their unboxing video look and feel as authentic as possible so it can resonate with the viewers. “They want to learn how a specific product could fit into their life before they buy it,” she emphasized.
2. TikTok content creator Audrey Peters, known for her luxury unboxing videos, suggests that creators should come up with “really interesting ways of presenting a product”. Peters, for instance, shares the product’s history and tips on how to access the item while unboxing.
3. TikTok’s luxury, fashion, and retail brand partnerships manager Holly Harrison recommends that creators ride on the lifestyle-focused and day-in-the-life narratives that are trending these days. “It’s almost product placement for brands within people’s real lives… product placement with these stories can really resonate.”
4. Claire Oswald of content creation platform Soona recommends using a monochromatic background or backdrop to minimize distractions. More importantly, the color and shades you pick should complement the overall tone and vibe of the product you will unbox.
5. Hannah Ashton, owner of stationery shop @shopdreamdaily and a repeat UPrinting customer, suggests that small business owners should “diversify the editing style of each unboxing video”. She further explains, “for example, try an ASMR packaging video, then edit it to trending sounds, then try speaking through the packaging process. It’s fun to change the style of each video and it keeps your audience interested. Also, you never know what style is trending and offering different options gives more potential for one to go viral!”

Other Ways to Create a Viral-Worthy Unboxing TikTok Video

• Use 3-5 popular hashtags to increase your FYP visibility. #smallbusiness has a viewing average of 141,735 while #prettypackaging has 530,693. A video with the hashtags #art, #handmade, and #smallbusiness together achieved 943,000 views.
• Aim for bite-sized content. TikTok videos that perform best merely scratch the 20-second mark. Speed up your video, try out creative transitions, or use effects such as timelapse to keep your audience from scrolling down to the next video.
• Incorporating trending songs, quick effects, and even filters to your unboxing video will also make your video appear in more people’s FYP.
• Cross-post your video! Don’t limit yourself to TikTok – try out YouTube Shorts, Instagram Reels, and even Facebook. Instagram has interactive stickers such as polls and questions that you can add to your Stories to increase engagement.

Unbox Your Way to Success

Indeed, filming an unboxing video is a low-cost investment that could do wonders for your business if you put in the time and effort to study and explore the craft. Don’t be disheartened if your first few videos do not reach the number of viewers you expect – practice makes perfect and consistency is key.

While you’re at it, why not encourage your customers to film their own unboxing videos with eye-catching custom packaging? You can easily design yours here at UPrinting.

Happy filming!