Discover Those Five Inventive Tactics to Use Brochures

Last updated on March 14th, 2024 at 06:36 pm

When marketers or salespeople give away brochures, their main objective usually is to educate customers about a product, service, or the business. More often than not, these brochures get buried, still crisp and yet to be unfolded, in the depths of a shoulder bag or stowed in a pile of mail. Typical brochure content isn’t exciting and is often already predictable.

Now, imagine receiving one that offers a surprise with every page you unfold. It’s like opening multiple presents in one go! If you see the creative potential brochures have to offer, this is for you. We’re exploring five different ways you can take brochures to the next level.

1. As a Presentation Package

First impressions matter, especially during presentations. Why not make yours more memorable by using brochures as presentation packages?

Not only will your brochures capture attention and serve as useful souvenirs, but they will also serve as valuable guides during meetings.

2. As a Creative Resume

Looking for a job can be tough, but you can make your mark with a unique and eye-catching resume. Say goodbye to boring CV formats and hello to the brochure resume! While it might take extra effort, the results are worth it.

A brochure resume gives you more space to communicate and promote yourself effectively. Showcase your creativity and design capabilities with a resume that stands out from the sea of traditional applications.  

 3. As a Map

Maps are essential for showcasing locations clearly, and brochures are the perfect canvas for doing just that. With their foldable design, you can create informative and portable maps that people can carry around easily. 

If you have a business or event with multiple locations, consider using a brochure as a map to guide your customers or attendees. It’s a practical and effective way to enhance their experience!

4.  Include Infographics

Infographics are powerful tools for conveying information in a visually appealing manner. While they’re often used in digital marketing, you can bring them into the print world with brochures. 

By incorporating infographics in your brochures, you can make complex data or concepts more understandable and engaging. Just be mindful of color and text usage to ensure they’re easy to read! 

5.  For Displaying Art

Hosting an art exhibition? Make the experience more immersive for visitors by providing exhibition brochures. These brochures can include a map of the exhibition layout, descriptions of each artwork, and even insights into your artistic journey. 

Engage your audience by incorporating QR codes or augmented reality (AR) elements. When visitors scan these codes with their smartphones, they can access additional information, behind-the-scenes videos, or audio commentary about your artwork. You can even use brochures to showcase your featured artwork so potential buyers and art enthusiasts can browse through your collection. 

 Embrace these creative ideas to engage your audience, leave a lasting impression, and make yourself stand out. Whether you’re designing menus, invitations, resumes, or even maps, brochures are versatile tools that can take your marketing to a whole new level of creativity!