In a world where retail packaging carries as much weight as the product inside, Yoga Face, Kittel, and Zoma are killing it.
Brands with successful retail packaging like these have a few things in common. They stand out without turning buyers away by being too flashy. They use graphics and colors as a reflection of the product they’re selling. And they get creative with their customer’s unboxing experience, making it one to remember.
![yoga20face Yoga Face](https://hanoipackaging.com/wp-content/uploads/2020/04/yoga20face.jpg)
Yoga Face
Yoga Face’s retail packaging elevates the unboxing experience to new heights. The best way to generate buzz about your brand is to create a buyer’s experience that stands out. Going against the grain and creating an unusual unboxing experience does just that.
In the case of Yoga Face, how it’s printed and the way the box opens creates a fantastic experience. Their strategy capitalizes on a highly-underutilized technique, making it stand out against their competition. Their retail packaging is only one piece of a picture that completes itself when you place multiple boxes together. But do designs like this cost more than something less unique?
The fact is that it doesn’t have to.
While a low-end printer wouldn’t be able to pull off a design like this, working with an experienced packaging and printing manufacturer that has an in-house design team and structural engineer will get you the look you’re after while keeping your costs in check.
![kittel202 Kittel (2)](https://hanoipackaging.com/wp-content/uploads/2020/04/kittel202.jpg)
Kittel
Kittel recalibrates retro styling for a clean, modern look. Their retail packaging perfectly illustrates the value a great designer can offer.
Any retro design runs the risk of looking dated if not properly executed. Even premium stock will not make an outdated design present well. That isn’t the case with Kittel, who presents a crisp but colorful design accompanying carefully-crafted artwork.
Kittel epitomizes the impact that a simple, well-executed design can have. A retail packaging design doesn’t need to be overly complicated to stand out, and Kittel is here to show us that simplicity can succeed.
![zoma202 Zoma (2)](https://hanoipackaging.com/wp-content/uploads/2020/04/zoma202.jpg)
Zoma
If there is a brand that has found a better way to expresses its core values through its retail packaging than Zoma, we haven’t seen it.
Zoma’s packaging stands out because of its graphic embossing offset by foil details. It is the perfect execution of high-end treatments combined with a thoughtful graphic design.
But the success of their retail packaging extends beyond their choice of treatments. The color choice and premium box used in Zoma’s overall design marries a high-end product image with grassroots core values.
Rigid boxes and premium products go hand-in-hand. There is nothing on the market that better exudes an aura of luxury. Zoma uses a high-end box for its top-shelf product while reminding buyers through their color branding that their product is organic. A clean and earthy parchment-colored tag reflects its market’s organic and environmental values while still exuding luxury through beautiful design and high-quality embossing. This brand has found a way to marry these two aspects successfully.
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