Liz’s Letters Quantity 2, Factor 4: A excursion of a pitcher producer

My experience visiting Verallia’s Selective Line
Creativ’Lab in France.

Dear Packaging Enthusiasts,
 

Last week I
had the good fortune to go to Paris
for a select press event. The company, Verallia (www.verallia.com), part of the bigger umbrella of
Saint-Gobain, revealed its new Creativ’Lab to U.S. and European journalists.
The company’s Selective Line is the second largest global manufacturer of glass
containers and offers a complete range of glass bottles for the premium wine,
spirits and non-alcoholic segments.
 

I had a
great time learning about the various bottle sizes, colors and shapes that are available
and the different methods used to adorn these containers. I was able to see
first-hand, through a tour of the Creativ’Lab, workers using silk screen to
create a pattern on the bottles. We then saw the lines quickly and efficiently decorating
each bottle and before sending it on its way.
 

What a cool
experience for me to be able to get “out in the field,” so to speak, and see the makings of truly
innovative and beautiful packaging. It’s amazing what shapes and designs for
glass bottles are on the market today -the future seems to be just as exciting,
as Verallia continues to shape beverage glass packaging one bottle at a time.
 

Au revoir,
 

Liz Cuneo