Liz’s Letters Quantity 1, Factor 2: A toast to a mini refrigerator

Mini fridge packaging puts me in the
holiday spirit.

Dear Packaging
Enthusiasts,

The holidays are coming and in the world of food and
beverage packaging that means the arrival of some very unique and exciting
packaging.

I love to walk around stores and shops this time of year and
see all of the decorations and the cool packaging that gets brought out for the
special holiday season. Last week, at my local wine shop, I bumped into a
particularly cool package for a particularly iconic bottle of champagne. It was
the Veuve Clicquot Brut Yellow Label mini fridge gift box.

The limited edition gift packaging is designed to look like
a small, 1950’s style icebox complete with a handle design. The reusable mini
icebox is a bright yellow color to match the champagne’s yellow label. Not only
is it fridge-like in appearance, the gift box also keeps the champagne inside
cold for up to two hours.

When I got home from the shop, I googled the package to find out
more about the mini “fridge” itself and I learned that Veuve Clicquot hired
graphic and packaging design agency QSLD Paris to come up with the idea and
that French packaging manufacturer, Dapy, used injection-molding from
thermoplastic resin to create the box. An opaque white thermoformed polystyrene
wedge is used inside the box to keep the champagne cool.

On the web, I also came across a light pink version created
specifically for the company’s Rosé variety (Dear Santa, if you’re reading
this, I want one!). 

What’s says celebrate
more than champagne? And when it’s sold in its only little “fridge” ensuring
the bubbly stays cold, what’s not to love?

A cyber toast to the holiday season to you and your family!
Cheers!

Sincerely,

Liz
Cuneo