There is no question that packaging has a direct impact on sales. High quality packaging delivers the message that the contents are also high quality therefor increasing the consumers perceived value.

3 Important Ways Folding Cartons Increase Perceived Value:

1) Consistency:

Folding Cartons create a consistency among multiple containers. If every product in a line is in a similar folding carton, then the consumer knows they are all from the same trusted manufacture. The design and look of the exterior folding carton should be consistent with the label or design of the contents creating an overall brand awareness. When a consumer opens the folding carton, the item inside should meet their expectations. The consistency between the folding carton and product should appear seamless. This being said, the folding carton should fit your product exactly. To limit the product from moving, add an insert or design a carton that would ensure your product is secure. Remember, the higher the quality of the packaging, the higher it’s perceived value is.

2) Setting a Standard:

By using a folding carton, you are giving your consumer a clear message. You are telling them that as a manufacture, you have such high standards for this product that you believe it is deserving of the highest quality packaging. It deserves to be protected and sealed. When a consumer purchases an item, takes it home, then opens the box, if delivers the message of NEW, PROTECTED, VALUED, HIGH QUALITY.

3) Creating an Experience:

A folding carton allows you to design an experience for the consumer. With packaging design, you can obtain a medical look with simple text, white backgrounds and clean lines. By using loud colors and foil enhancements, you can create an energetic feeling. Colors, texture, and shape can help you enhance your consumers overall experience.

Pointer: Does your competition have a weakness? Is it something you can highlight in your packaging so that your brand has that advantage?

At YourBoxSolution and companies, we take pride in helping our customers increase the value of their products. Our high quality and multiple options are available starting at only 250 pieces.

Here are just a few things that set us apart:

Contact us today to discuss how we can help increase the value of your products.

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