Five Advantages of Displaying at Industry Presentations

In today’s ever-changing marketing landscape, businesses are always looking for fresh ways to boost their brand’s presence. Going for digital marketing may be an obvious choice, but in a digital world saturated with online content and fleeting interactions, traditional marketing offers a refreshing break.

One marketing activity that is worth considering is trade shows. A trade show is an event where enterprises from different industries come together to showcase their products and discuss their services. Trade shows are usually held in convention centers, but it can also be done virtually or with a hybrid setup.

Integrating trade shows into your marketing strategy can absolutely benefit you. As we go along, you’ll see why they should be a part of your marketing toolkit. Let’s get into it!

Why Attend Trade Shows?

Businesses participate in trade shows for good reasons. According to trade show organizer Tradeshow Labs, 76% of exhibitors integrate their event with other marketing campaigns. This only shows that trade shows can undeniably boost your other marketing efforts. Here are five ways you could benefit from participating in these events:

1. Boost Brand Awareness

Trade show attendees can recall at least one exhibitor they visited at a trade show, even six months later. This suggests that you maximize your booth through various marketing collaterals to stand out, be known, and make an impression— make sure everything about your booth screams you. You and your competitor may be present in the same trade show (or event), but you don’t have the same branding, do you? It’s your time to shine!

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2. Interact With Potential Customers

Communicating through our devices is convenient, but human interaction holds unmatched power. Think of your customer as an important client or a prominent personality. If you had one chance to talk to them, would you go for email or text message? It may depend on several factors, but the point is, meeting face-to-face with customers fosters genuine conversations and personal connections—grab this opportunity to establish rapport.

3. Get Firsthand Feedback and Insights

While you’re at it, do some scoping and market research. Trade shows provide an excellent platform for gathering real-time feedback. Listen closely to what your customers are saying, as it may hold valuable insights. Also study the strategy of other companies and you might just pick up effective tactics for future events.

4. Personal Product Experience

Launching a new product? Announcing significant updates? Do them in a trade show because some people attend trade shows to see new products. In addition, participants can engage with you and experience your products firsthand during the event. Hill & Partners Brand Environments said that 74% of trade show attendees believe engaging with the exhibitors makes them more likely to actually buy the products/services on display. The experience of your customers getting their hands on a prototype or being the first to know about a new product feature just hits different in person.

5. Generate Leads

Businesses and professionals coming together in one place is your golden ticket to getting new leads. Take the opportunity to connect and engage with them because every interaction could be a potential lead. You never know, these interactions could lead to valuable partnerships and collaborations!

Trade Show Success Starter Pack

Now that we’ve established the benefits of trade shows, let’s talk about what you need for the event. To give you an idea, here are the top 5 essentials of Kate Hickman, an artist who participated in the Doylestown Art Festival last September 2022.

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Bookmark our article on Top 5 Booth Essentials for further reading and reference when deciding on a collateral.

These are just examples of trade show must-haves but know that there are other options to explore and choose from. You can also throw in custom signs and banners to the mix.

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If you don’t see anything that might work for you yet, check UPrinting’s wide range of top-notch trade show products for more ideas. More options, more inspiration!

Tip: List down all the products you think would be helpful, then shortlist your top five.

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So, are trade shows worth it? A resounding yes!

Trade shows remain relevant and essential in this digital age with the value and benefits they bring to your business. Beyond the immediate gains in leads and sales, the holistic experience propels your business to growth and innovation—making your investment well worth it.