Usual Poster Sizes [Infographic]

Posters are available in several standard sizes; each one has specific popular application. Popular applications for standard-sized posters include announcement of events, company or school circulars, promotion of movies or concerts, and outdoor advertisements. Standard poster sizes are represented in the image below:

Applications of Different Standard Poster Sizes – Infographic

Knowing what size of poster to use for a specific need can help you get more suitable prints. Here are simple tips on what size to use and when or where to best use it:

*The data used for these statistics came from a random sampling of UPrinting customer data for 2013.

8.5″ x 11″

Also known as poster flyers, you can use these prints for announcements or advertisements in areas with limited spaces. School or office circulars are usually printed in this size. They are commonly placed in art galleries, as well as information desks, street posts, and bulletin boards.

*Research Data:

• 15% – Entertainment (movies, concerts and events) Personal (special occasions; christening and birthdays)
• 10% – Education (schools and university),Nonprofit (fundraiser, charities) and marketing (advertising services/solutions)
•   9% – Arts and Museum (museums, art galleries)

11″ x 17″

Just slightly bigger than the 8.5″ x 11″ prints, posters in this size are also used for advertisements or announcements for restricted space. Commonly posted on phone booths, community boards and street posts.

*Research Data:

• 26% – Entertainment (movies, concerts and events)
• 22% – Personal (special occasions; christening and birthdays)
•  7%  – Performing Arts (theater)

18″ x 24″ and 19″ x 27″

These poster sizes are commonly used for printing photos of celebrities such as sports icons, and music bands or artists. These are also common in clinics and shops.

*Research Data:

• 19% – Personal (special occasions; christening and birthdays)
•   8% – Health (health services, hospitals)
•   6% – Education (schools and university)

24″ x 36″ and 27″ x 39″

These standard sizes are popular for outdoor advertising. They are placed in high traffic areas such as theaters, cafeterias, and book shops. These posters are usually designed to attract attention using large text and eye-catching graphics. Trade shows and exhibits are also common places for posters in these sizes.

*Research Data:

• 38% – Personal (special occasions; christening and birthdays)
•  9% – General Services (Services that are applicable to the entire firm and are not confined to any department)
•  6% – Entertainment (movies, concerts and events)

27″ x 40″

This is the standard size for movie posters. These are commonly used to announce or advertise upcoming films. Posters in this size are usually placed in high traffic areas such as bus stops, phone booths, malls, and theaters.

*Research Data:

• 60% – Business Solutions (marketing services)
• 20% – Education (schools and university)
•   6% – Entertainment (movies, concerts and events)

Resources:

https://www.uprinting.com

Statistics Data: *UPrinting customers who ordered these specific standard poster sizes last 2013