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The Whole Package (Part 1) How hard does your packaging have to work? When your [...]
UNCONTAINED: Store loyalty vs. brand loyalty It seems that the good folks at Walmart got [...]
Packaging helps brands compete by targeting new channels The alcoholic beverage business is extremely competitive, [...]
UNCONTAINED: Spicy packaging keeps leaders from playing ketchup Sometimes it takes some really basic products [...]
Holy promotional beverage, Batman! Mountain Dew launches first-ever global campaign with “The Dark Knight Rises.” [...]
UNCONTAINED: “Yes, we can!” To borrow President Obama’s campaign slogan: yes, we can…make a big [...]
Know your costs so you can measure the improvement when you cut them Cutting the [...]
Labels matter to your customers and competitors Are your food products’ health and nutrient claims [...]
UNCONTAINED: Doubling down on KFC’s packaging KFC has been taking a lot of grief for [...]
UNCONTAINED: Trafficking in upfront nutrition info What nutrition information should be, literally, up front? More… [...]
How many beverage options are too many? Options in beverages and beverage packages are plentiful. [...]
We must win the real world hunger games Are food supplies running low? By Michael [...]
Liz’s Letters Volume 2, Issue 1: Stylish candy comes in a rainbow of colors Dylan’s [...]
Experts serve package design food for thought Package design experts convened for three days in [...]
Shelf impact explained in four steps How to design packaging that sells itself based on [...]
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