Is There a Connection Between Industry and Courting?

In 2008, just a few days shy of Valentine’s Day, Dan Schawbel published his interview with online dating expert and publisher of Online Dating Magazine, Joe Tracy.

The article, which remains true and relevant until today, looks at how people project a personal brand (for lack of a better term) in their dating relationships. The theory is that there are similarities between the way you brand yourself as a potential romantic partner and the way you brand a business.

Consider the following quote:

Is this any different from the goals of personal branding? Isn’t the goal of creating your own personal brand to make you stand out as a unique individual?

Striving to be unique is a central tenet of both dating and business. In both instances, you are attempting to present yourself in a manner that entices the individual on the other side of the conversation to enter an ongoing relationship.

Whether it is a second date or a second purchase, your goal is to get them to want to keep going after the first meeting.
 

Miss Dottie’s Pound Cake gets ready for Valentine’s Day by adding mini, ceramic heart, pocket pebbles to their deluxe packaging. A little extra love that goes a long way in adding value to their brand and enticing customers to keep coming back.

Enter, Relationship Marketing

According to digital marketing agency, Human, relationship marketing “focuses on building a human connection between a brand and its customers, encouraging customer retention, loyalty and satisfaction.”

Like romance, it follows the natural progression of a relationship, from attraction to dating. Could this be true?

Well, who to better get first-hand insights from than boyfriend-and-girlfriend duo and business owners, Jessica and Hedgar.

The power couple behind the brand, Wealth Organics, subscribes to the idea that in today’s fast-swiping consumer landscape, branding is like dating – first impressions matter!

When asked how they position their brand to appeal to customers, Jessica shares,

Passionate about natural remedies, Wealth Organics is committed to creating quality organic products that are kid-, pet-, and vegan-friendly. Their handcrafted infusions offer natural remedies for immunity, wellness, and peace of mind.

 
As we all know, making a great impression is one thing, it is entirely another to keep a healthy and long-lasting relationship. For Jessica and Hedgar, there is a key component to making it work – the big C, communication!

Where communication is concerned, the couple sees to it that all forms of customer interaction are a reflection of their brand. So, for their product packaging, only quality custom labels will do.

Custom labels this season of love will help drive a positive impression and win hearts for your brand.

Valentine’s Day is fast approaching. How do you plan on catching customer attention and building a lasting relationship with your clients?