16 Inspiring Quotes From Most sensible Content material Entrepreneurs

Thousands of marketers flocked to this year’s Content Marketing World. It is a haven for all of us who love writing, marketing, SEO, strategizing and analyzing all of the above, and of course, the combination of which Joe Pulizzi makes sure we call “content marketing.”

As a lover of all things mentioned in the first paragraph, I headed to Cleveland myself this year, and already can’t wait for 2018.

It was an amazing experience. My brain was overloaded with information but ready to get up and do it again each morning.

In an attempt to hold onto (and share) this knowledge and inspiration, I sent some of my favorite quotes into the Twittersphere throughout the week.

Together they form a wealth of revelations for writers and marketers, and shine a light on the state of content marketing today: one of storytelling.

After the conference, I was full of the inspiration, insights, and ideas from so many well-known speakers in the industry. The central idea I saw woven throughout? Content marketing isn’t about “marketing” any one thing. It is about storytelling.

We should be sharing the stories of the people at our company, the ones who make up our brand. We should be telling the story of our customers, the ones who make our brand possible. And we should be telling the story of ourselves. Who are you? What is your story? Tell your story.