Marketing
13 Highest Content material subject material Promoting Quotes You Need in Your Lifestyles (and the Research Behind Them)
Feb
I, like so many others, emerged from a sea of content and orange Friday, as another year of Content Marketing World came to a close. I find myself gasping for air as I try to wrap my arms around all of the knowledge and amazing people I met over the course of the conference.
So many times throughout the week I heard people say how this conference is unlike any other.
“People actually look forward to it, not just to get out of the office, but to experience everything that it has to offer.”
“It is like a content marketing family.”
Speakers and attendees came from all over the world to experience Cleveland “CMWorld style,” and a lot of tweets, instas, blog posts, and ideas spouted forth.
I’ve compiled some of the best tidbits about content, marketing, and the tools we use every day.
Best Marketing Quotes
This quote came as a lead-in to his amazing opening keynote about the importance of keeping your audience. He argues that people will read long-form content if they are interested in it. Our job as content marketers is to keep them interested.
Angela Hursh detailed Davis’ message, specifically as it applies to creating suspense in videos. Her blog is geared toward library marketing but Andrew’s lesson applies to us all.
What is there further to say about Ann Handley? Right before her quote-worthy keynote, she was awarded the first-ever Hero Award, putting her in the Content Marketing Institute Hall of Fame.
She spoke about the most important aspects of a newsletter and what inspired her to reignite her own email newsletter. In true Handley form, it was entertaining as well as informative.
Not sending an email newsletter yet? What gives?
Stebbins iterated that content doesn’t mean to make someone buy right now. What it does is build their trust and it builds a relationship with the brand, and it does its job well.
Statistics That You Won’t Believe (but They’re True!)
Want proof on this one? Andy Crestondina created a marketing salary guide that lays out some of the most common salaries in both June 2016 and November 2017, as well as the changes for each. That largest increase? You guessed it: content strategist.
Crestodina has a lot of research to back up his claim that original research wins, complete, of course, with a number of shareable graphs to prove his point.
Want to know more? Conductor provides the full research on why educational content makes consumers more likely to buy in the early stage of the marketing funnel.
Inspiration You Can’t Get Anywhere Else
There was some awesome inspiration, given this week, from the writers and creators that dazzled us.
For more from this inspirational National Geographic photographer, here is his Ted Talk and a peek at his beautiful photography.
I’m still reeling in the goodness from this week, but until next year #CMWorld family, I’ll see you online.
Last year’s Content Marketing World had its own share of quotable speakers as well. I recommend reliving the best content marketing quotes from last year too.
