UStory
Buyer Tale: The Smiling Goat Cleaning soap Corporate
Mar
Customer Story: The Smiling Goat Soap Company
With a growing interest in sustainable farming, The Smiling Goat Soap Company offers more than just products—it’s a source of inspiration for embracing a more intentional way of living.
Their story highlights the power of hard work, passion, and the beauty and challenges of exploring life closer to the land.
Rooted in legacy
The Smiling Goat Soap Company was founded on a farm steeped in history.
Bought in the 1940s, the Tonkins family has called this land home for three generations. The family patriarch ran it as a dairy farm until the industry collapsed decades later. The Tonkins had to leave but vowed to reclaim it in the future.
Tina, who runs the farm and business with her family today, shares,
The farm became a place of healing and reinvention. They wasted no time exploring ways to make it thrive and build on their heritage.
In 2016, goats entered the picture as an experiment in self-sufficiency. They went to a local breeder and purchased a doe and a yearling… which soon became a herd of six, rescued from fate at the auction.
As the goats flourished, so did their milk supply, leaving the family to wonder what to do with the abundance. That’s when soap-making became a solution and a passion.
Milking the moment
The Smiling Goat Soap Company isn’t just a name, it’s a reflection of the care and kindness poured into every aspect of this family-run business, especially their small herd of Nubian goats.
Tina shares how the name itself was inspired by a tender moment on the farm.
By 2019, soap-making had become their livelihood, blending their farm’s legacy with a modern purpose: to create something beautiful from the land and share it with the world.
Raising the ‘baa’ for goat milk soap
What began as a practical attempt to make use of the goats’ milk turned into a labor of love.
Endless hours of research and dozens of trial-and-error batches followed as the perfect goat milk soap recipe took shape. Their hard work paid off and soon had a formula that consistently delivered the desired results—a gentle, natural, and nourishing soap that was a hit with family and friends.
One thoughtful gift to a local health food store employee proved to be a turning point.
From farm to feed
The Smiling Goat Soap Company didn’t just grow through hard work; the community played its part, too!
Yes, both in person and online.
Sharing glimpses of farm life on social media started as a way to showcase their products, but it quickly evolved into something much more meaningful.
Through consistent posts, they found people who saw themselves in the farm’s story or aspired to have a similar lifestyle. This connection helped their business thrive, and loyal followers and customers, whom they call their “soap family”, have been instrumental in the company’s growth.
Signs of growth
Twice a year, the farm transforms into a bustling creative hub, hosting dozens of local artisans, small businesses, and food trucks. The annual gatherings are a highlight for their community and a celebration of all things handmade and homegrown.
With the growing popularity of these events, professional and well-designed custom signs help them advertise and reach a wider audience.
We are thrilled to have helped them achieve this goal!
Trusted by small businesses
When it comes to professional printing, The Smiling Goat Soap Company knows the value of a reliable print partner. They have turned to UPrinting for high-quality products that consistently meet their needs.
And we are beyond grateful for the kind words and the continued trust.
The Smiling Goat Soap Company represents a lifestyle built on care—for their farm, their goats, their products, and their customers. From turning goat milk into soap to building an engaged online community, they’ve transformed a passion for farm life into a growing brand.
Custom signs have played a key role in their success, helping them stand out at markets and connect with new customers. With their simple yet elegant style, they prove that small businesses can make a big impact.
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