Budweiser creates customized bottles for 2018 FIFA World Cup winners

“After each player on the France National Football Team picked up his winner’s medal at the 2018 FIFA World Cup, he also received a surprise: a Budweiser with his name digitally printed onto the bottle.”

This 2-page article gives you an inside look at the digital printing technology that allowed Anheuser-Busch InBev (ABI) to deliver a custom Budweiser bottle to each player at the 2018 FIFA World Cup Final.

This article was supplied to Packaging Digest by Anheuser-Busch InBev and includes insights from Budweiser’s global director Chris Perkins and global packaging director Greg Bentley, who was the technical lead on Coca-Cola’s “Share A Coke” campaign before he joined ABI.

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